Immediately after completing his work designing the Home Pong chip,
Harold Lee began work on Super Pong. He added in two new games of
his own design into the new console. As for Atari's sales of their Home
Pong console, they were phenomenal to put it mildly. So Atari would
continue to cash in of the PONG franchise by releasing yet another home
version of one of its arcade game assets. Now home players could select for
4 different variations of Pong games to delight and entertain them for
countless hours. Meanwhile numerous knock-off
Pong-type consoles were hitting the market.
However, because of Atari's now well known presence in the Coin-op
market, its name recognition helped it stand out. Also
Atari's unusual Pedestal design helped Atari (and Sears who's Telegames
version of Pong, Super Pong and numerous other Sears Branded Atari
products) stood out in the Sears Retail Stores as well as other stores
who were now carrying Atari products. When compared to the
plethora of bland and boxy "Me-Too" consoles by so many other
companies, the Atari "PONG" line of consoles simply stood
out. Atari's consoles had eye catching rainbow colors and a
deep and ear catching "PONG" sound from their built in speaker
to draw customers right to them. Most other consoles were still far behind playing catch up with Black
& White displays, flimsy controllers and some even without sound.